Tangential comments about Software Development

Friday, April 16, 2010

Nobody Likes Plastic Flowers

I'm telling all my friends to read Rework by Jason Fried and David Heinemeier Hansson of 37signals. They have a great mindset on how to start and run a small company, IT or not. And it's a Twitter style of book, concentrating hard on being pithy. The last-but-one draft of the book was 57,000 words, and they cut 30,000 of those. Nice one.

My favourite dicta:
  • Why grow?
  • Enough with "entrepreneurs"
  • Ignore the details early on
  • Throw less at the problem
  • Meetings are toxic
  • Good enough is fine
  • Underdo your competition
  • Say no by default
  • Out-teach your competition
  • Nobody likes plastic flowers

Perhaps that last one needs an explanation? People accept the imperfections of a fresh flower, even that it will decay. So why bother aiming to sound perfectly "professional"? Be yourself.